Hi, I'm Jay Shim

Based in New York City and now Los Angeles, I began my career in industrial design, developing physical products and spatial experiences before intentionally transitioning into UI/UX and product design. I hold a UI/UX design certification and bring a decade of experience grounded in design strategy principles—principles that apply seamlessly across both physical and digital design.

My industrial design background strengthens my UI/UX work through systems thinking, human-centered problem solving, and designing within real-world constraints. This foundation allows me to translate complex ideas into intuitive, scalable digital experiences that support user needs and business goals.

GramCity -
Design Sprint

GramCity -
Design Sprint